Nintendo's market value has doubled since Pokémon Go release

’s shares soared another 14.4% on Tuesday, with its cap more than doubling to $42.5 billion (4.5 trillion yen) since the launch of Pokémon Go on July 6. To put the numbers into perspective, is now worth more than Sony, which has a value of $40 billion.

Pokémon Go

Pokémon Go is now available in 35 countries, and has already overtaken Twitter and Tinder when it comes to daily active users. Speaking to Reuters, a fund manager at an asset management firm in Japan said that the game will further boost ’s stock:

Virtual reality and augmented reality have been a focus of the market but hardly anyone was expecting Nintendo in this area. Suddenly Nintendo has become an AR-related stock. Under my rough estimate, the sales from Pokemon GO and upcoming related gadgets will boost net profits by 50 billion yen. Based on that assumption, Nintendo is traded at 30 times profits, which is not unreasonable.

The Japanese gaming giant has also announced that it would be launching a NES Classic Edition, a mini replica of the NES that comes with 30 pre-loaded games. The console will debut in the U.S. in November for $59.99, which includes one NES Classic controller, an HDMI cable, and an AC adapter.

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Pokemon Go

Pokemon Go beginner’s guidePokémon Go tips, tricks, and cheatsPokémon Go parents guide: Keep your kids safe!How to track nearby PokémonWhere to find different types of PokémonHow to catch PokémonHow to evolve and level up PokémonHow to win gym battles and earn coinsHow to be lazy and play on the couchHow to fix crashes and server errorsHow to download Pokemon Go outside the U.S.Pokemon Go help and discussion forum

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