Instagram rolls out its controversial feed algorithm, puts 'best' posts on top

As promised earlier this year, is now rolling out a new algorithm to all of its users. It is supposed to put the posts that users want to see first on the social network on top of their .


tested this new post algorithm with a small portion of its users before this week’s rollout. In a blog post, it stated:

Over the past few months, we brought this new way of ordering posts to a portion of the community, and we found that people are liking photos more, commenting more and generally engaging with the community in a more active way.

With this new ordering you won’t miss your favorite band’s video after the concert, even if it took place across the world in a different time zone. And no matter how many accounts you follow, you should see your best friend’s latest posts.

The new post may take a few days to roll out to all Instagram users.

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